Jamdo Marketing Blog

Well I just got back from Ad:Tech in Sydney and one thing stuck out more than anything - especially with the online marketing companies.

Of the companies that offer Search Engine Marketing (SEM) services, not a single one really bothered to emphasise their unique selling proposition (USP) and thereby differentiate themselves from the other SEM marketing companies at the event.

I mean there was really no discernable difference between those companies which I thought was odd considering that they all knew each other would be at the conference and displaying in the exhibition hall and they would therefore be competing for customer’s attention head to head.

Displaying your USP is really the only way to differentiate yourself when you go head to head in these types of situations.

Oh, well..

There were a few companies that were worth taking note of at the event.

Facilitate Digital had a small stand, but are developing a cool little reporting system that plugged into the APIs of Google, Yahoo and Sensis so that you could analyse your search spend. They could probably afford to get a designer to make it a bit prettier, but the utility of the reporting system was very nice. If they had been able to include MSN, it would be very cool. I’ll be keeping an eye one what these guys come up with in the future.

KeywordDiscovery had a couple of cocky young reps talking up the comprehensiveness of their data. Basically they are working 35 billion keyword database (as opposed to WordTracker’s 300 million). They are a fair bit more expensive than WordTracker, and offer a minimum weekly subscription for $69.95 I’ll probably check them out in the next month or two and write up a review.

JSA Digital is a web development company, but I thought I would mention them because their brochure pack really stood out. It’s an odd size, a lime green colour and has various well laid-out pamphlets of their portfolio and really stands out from all of the other stuff I picked up in the exhibition hall.

The main Australian affiliate networks were all represented with DGM having a very impresive presence. clixGalore and Commission Monster were also there. To be honest I didn’t spend much time at these stands as I know what they all have to offer pretty well and I had a limited time to spend at the conference.

Will probably go back tomorrow and see what’s brewing and maybe catch a keynote if I get there early enough.

Always good to put faces to the names so if anyone is about, drop me a note and we can catch up!

Technorati Tags: ad-tech, keyword discovery, dgm, clixGalore, Commission Monster

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