The Perfect Sales Letter
Ok, this one is kind of amusing, but some guy has deconstructed all of those tacky sales letter pages that you find on the internet. (Thanks Macalua for alerting me to this one). It’s obviously a joke, but there is a lot of truth in what he says.
Those sales letters pages are designed specifically to get people to click on the “order” button and this guy gives a complete rundown of how they do that.
Everything from design through to
I have to admit I have bought a few things from sales pages like this (Rss2Blog and SEO Elite have tacky sales pages) and in general been pretty happy with what bought, but I always had a specific goal in mind when buying and I rarely buy the “latest thing” - in fact I would call myself a pretty late adopter of technology and software.
Think about your own sites and blogs as you are reading this. He covers a sales landing page, but think how you can apply the concepts to your own blogs and sites. For example he notes that there are very few other options (if any) on the page other than to buy the product - this is a very good rule for affiliate blogs or sites that is followed by top affiliate marketers - ie. make all the links from your pages either affiliate links or PPC links so you maximise your chances of getting paid.
Anyhow, you should take a look at this page and take note because this guy has really hit the nail on the head and it’s funny as hell!
[...] Next, I installed the Post Templates by Category Plugin. This allowed me to alter the post template according to specific categories, thus allowing me to remove all of the link leakage from the product posts that appears on the home page and content posts. While the content posts are monetised and made richer with adsense, CPM, Kontera, MyBlogLog, Flickr etc, the product posts have none of that and can concentrate on directing the visitor through the affiliate links of the product, much like a good sales letter. [...]
June 16th, 2007 at 11:37 am