The Importance of Ad Placement
I have talked about the importance of placing your Google (or any other) ads in the hotspots on your page before by using the Adsense Heat Map.
Usually a 768×90 banner at the top works well for Google ads as does to the top of the left column for text link ads.
Well, a few months ago, one of my sites managed to get onto the front page of a social bookmarking site and got about 4000 people dumped on it in about a day. The page was about technology, but the downer was that not a single one of those people clicked on an ad!
4000 people and not one click!
I was devastated!
Well, I changed the ads around to look more or less like they do on Jamdo.
That is I added the row of graphics just above the 768×90 banner ads to make it look as if the graphic had something to do with the text ad that Google displays. I also integrated the ad colors to look like the site.
My technology site recently made it to the front of a social bookmarking site again.
This time click through rate was around the the 2.4% mark which made it quite a profitable day for that little site.
There is still obviously room for improvement on that blog, but it just goes to show the power of ad placement.
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