Jamdo Marketing Blog

Getting links to your blog or site is at the very heart of your SEO and traffic efforts. One of the better strategies for getting the links is linkbaiting - the art of producing content so good that other bloggers and sites are compelled to link to it without being asked.

Linkbaiting has become so popular among marketers and SEOs that some SEO companies charge up to $10,000 for a link baiting campaign and many believe that constant link baiting can be so effective that it will propel them to the top of the search engines in very competitive niches if done properly.

In short it is a good strategy to get links.

But do some people take that a bit too far?

Recently a fairly well known internet marketer made a post about an eploit he discovered in the search engines. The exploit allowed him to get his link on the pages of some very highly trafficked sites.

The post drew the attention of a few other bloggers and got him some incoming links and quite a few comments.

The problem?

He was lying.

This managed to upset a few people.

Now, this one post obviously had the desired effect - it got people talking and linking.

But was it worth it?

I don’t think so.

I think the post may have damaged the credibility of his blog and in the future he will probably have a harder time convincing people to link to him. He has damaged the credibility of his blog. (If the link bait was a one off page where long term credibility was not so important, this may not be such an issue).

Why would I, as a blogger,  link to a blog with a history of lies that makes me look like an idiot who fell for the lies in front of my readers?

In short, I wouldn’t.

I would therefore encourage people to be very careful about misleading linkbait on their blogs.

After all, the credibility of a blog is really its main value.

Technorati Tags: linkbait, seo

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