Jamdo Marketing Blog

Towards the end of last year, the hottest thing in the affiliate marketing blogosphere was Andre Chaperon’s eight part series on marketing Clickbank products by driving PPC visitors to a landing page and capturing their email address (which was subsequently used to make a sales pitch to them).

If you didn’t read it then you really need to.It is quite simply the best single source of information on the subject (including paid ebooks etc) and it is free.

Read it, study it, understand it implement it. You will be successful.

A powerful thing about Andre’s course is that you can track the customer all the way from the original PPC click through to your landing page, from the email and to the ClickBank sale. (This is awesome for figuring out the most profitable PPC keywords and ad groups).

However, one thing about Andre’s course has been bugging me for a while.

In his course, he suggests putting your affiliate URL straight into the email (with sub tracking ID so you can track which Adwords ad group the sale came from).

The link in Andre’s email would look something like this:

http://XXXXX.productID.hop.clickbank.net/?tid=redwidg

That is an ugly link and not an ideal scenario as the click through rate (CTR) on affiliate links is lower than on trusted links.

I have been trying to think of a way to offer the prospect a link that is trusted and hopefully increase the chances of them clicking on it while still being able to track everything. I think I have found it.

If you use Aweber, (as I recommend you do) then when you build a form, you are able to put an ad tracking ID in the optin form.

You can then also insert an ad tracking ID within the body of an email dynamically using the variable {!ad_tracking}

That variable will obviously be different for services other than Aweber.

If you then create a sub directory on your site and name it with the same ad tracking ID as the form, then you can add a dynamic URL and present it to the prospect in an email.

Simply create a subdirectory with a redirect (via your affiliate URL which also has a sub tracking ID).

Now, I have probably made that sound a lot more complicated than it really is, so let’s mock up an example.

Let’s say I want to sell a great product from CB about red widgets.

I set up a landing page at www.widgets.com/red.htm using an Aweber email optin form and I give it the ad tracking ID “redwidg“.

Then I go to AdWords and set up an ad group targeting the keyword “buy red widgets” pointing to my new page.

The prospect searches for “buy red widget” and then clicks on my ad and goes to my landing page and signs up for my ecourse on red widgets.

In the ecourse, I tell the prospect about a great red widget resource worth buying and just to click on www.widgets.com/{!ad_tracking}/ but the prospect will actually see www.widgets.com/redwidg/ as the ad tracking variable is dynamic.

That is a pretty and trusted URL for them to click on.

Now, at www.widgets.com/redwidg/index.htm is a redirect to my clickbank affiliate URL, also with the CB sub tracking ID “redwidg“  (It must be under 8 characters for CB and I try to keep the same tracking ID (redwidg) on everything from my Ad Group name to my Aweber tracking to my Clickbank tracking for the sake of uniformity).

The redirect would be to: http://XXXXX.productID.hop.clickbank.net/?tid=redwidg

So the code for the redirect would be:

< html>
< meta http-equiv=”Refresh” content=”1; URL=http://XXXXX.productID.hop.clickbank.net/?tid=redwidg”>
< /html>

and you would save it as index.htm in the “redwidg” folder on your site.

Now the prospect can be tracked all the way from the initial click on my Adwords to my signup form, to their email to my redirect all the way through to the sale.

But the CTR on the URL in the email will be vastly improved because it comes from a trusted URL - the same URL that the prospect signed up for their ecourse at.

It’s only a small part of the puzzle, but I though a few of you would find it useful.

If this makes no sense to you, I would advise heading over to Andre’s blog and reading his 8 part course. It will take you a while to understand what he is talking about, but it is well worth taking the time to study the techniques he teaches.

I hope I didn’t aid the onset of dyslexia.

Resources:

Andre’s Course:

• Step 1 - ClickBank: Market Research »
• Step 2 - ClickBank: Product Selection »
• Step 3 - Keywords Research, Segmentation & Grouping »
• Step 4 - AdWords Landing Pages & Keyword Channels »
• Step 5 - Testing & Tracking »
• Step 6 - Selling From Your Autoresponder »
• Step 7 - Getting Targeted Traffic from AdWords »
• Step 8 - Update: Analyzing The Data »

Technorati Tags: andre chaperon, aweber, email, redirects

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