Jamdo Marketing Blog

A lot of people seem to have trouble coming up with things to write about that would justify a press release. Fair enough, your company or website doesn’t do something that is newsworthy every day. But that is no excuse for failing to send out a release to promote your site on a regular basis! Here is an idea that you can use at any time you feel it would be a good idea to get some exposure (and that should be pretty often).

If you have selected your niche well, then it is probably one that you are pretty familiar with. As such I am sure you keep up to date with all of the breaking news. If you don’t then you should be! You will need to be continually looking at other people’s blogs and scanning breaking news stories in your niche, mainly to find new and interesting stuff to write about but also for other reasons.

Now, here is the catcher. If you find a breaking story that you think is of some interest, then you should send out a release commenting on that story. You are trying to establish your name and your website as an authority in your niche, so start acting like it!

All you need is a few paragraphs about the actual breaking story itself and then a couple of juicy quotes from you.

Write it like a news story and you are done and ready to distribute it!

For more press release writing tips, take a look at these sites:

http://www.press-release-writing.com/
http://www.stetson.edu/~rhansen/prguide.html

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