Jamdo Marketing Blog

Getting recognition (or possibly a backlink) from the big guns in your niche can be a pretty cool feeling. If you get a mention on their blog then it gives you some readership, a nice backlink and the recognition that you deserve!

Hell, even just knowing that the pros are taking what you say seriously can really keep you motivated to keep producing.

So how do you go about attracting their attention?

There are several things you can do.

Most people are egotistical.

I know I am.

Now, I don’t mean that in a nasty way, but people like recognition from their peers and that is driven by ego. Almost everyone who is well known certainly is egotistical to some point (it is possible to be successful without others knowing about it so if someone is well known it is usually because they have actively sought some type of fame or recognition). Hell, Darren Rowse can’t even recall all the times he has spent talking about himself! As I said, that is not an insult that is meant in a nasty way, but simply an observation that can be taken advantage of.

Blog About Them

The first way to get on the radar of an egoist is to talk about them. They like it. And here is a tip. Any well known person who is into new media (like blogging) and is a self promoter will almost certainly have a “Google Alert” set up for their own name. That way Google will email them every time someone on the internet mentions their name. If you want to get on their radar, then the first thing to do is mention them specifically.

Google alerts are also comonly used to keep up with mentions or specific sites and even particular niches. That means you should also be mentioning sites by name and URL if you can. This increases the chances that you will show up on the radar.

Join Their Community

The second thing is to do is to regularly comment on their blog. Become an integral part of their blog community. I am not talking about saying, “Hey, nice post” - I mean contributing significant quality content to their comments section on a regular basis. They will notice and be grateful. When you then email them with some great content you have on your own blog, they will know who you are and you will have a better chance of getting a positive (or any) response.

MyBlogLog is a great tool to help you with this. Create a memorable avatar for yourself to help you get visually noticed (even better if they display MyBlogLog avatars in their comments). Start commenting and commenting well.

Meet Them

The other way to get on their radar is to actually go and meet them in person. This is basically how Tim Ferris got so much play in the blogosphere when he was recently promoting his new book (obviously he also prepared what he wanted to talk to them about and the action he wanted from them too). He went to conferences and meeting where he knew the people he wanted to meet would be attending - then he bribed them with lunch. Once a few A-list bloggers started talking about him, then a lot of other people did too. And guess what! It got him a NYTimes bestseller without the aid of offline advertising or markteting. So do a bit of research and find out where your favourite bloggers are going to be. Meeting people face-to-face really opens doors.

Now, these tips should get you accross the line. Just decide whose radar you want to be on, plan how to do it with the above tips and execute your plan. It isn’t rocket science and there can be a whole world of rewards in doing it.

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