Jamdo Marketing Blog

There’s alwys a lot of talk around web master forums like Sitepoint and Digitalpoint by people who are having trouble getting their new sites or blogs indexed by the search engines.

The trouble that many people have had with getting indexed has led to rumours that Google will leave you out of the search engine results for up to a year - a phenomenon otherwise known as the Google Sandbox.

But that is a myth.

Getting a new site indexed really isn’t that hard - you just need to give the search engines what they want. Figuring out what they want isn’t that difficult either - you just need to think of it from their point of view.

Submitting Your Site - I have never ever submitted a site to a search engine by hand. It never seems to work and there are much quicker ways of getting indexed than this method. I don’t even know the submission URLs for submitting new sites and blogs to the search engines. Don’t bother.

Links - Search engines love links. It’s the main way that they find new and unknown material. Getting links pointing to your site is the primary way that you are going to get it listed in the quickest possible time. For a new blog, this means you need to do a few things. You should start by bookmarking your new stories at social bookmarking sites like http://del.icio.us and http://reddit.com cos they will give you a few incoming links (the search engines love those types of sites). You should consider getting an account at http://OnlyWire.com which will let you bookmark a whole bunch of sites at the same time. These links will get the search engines spiders visiting your site quite quickly. They won’t get your site indexed quickly by themselves, but they won’t hurt either.

You will also want to email other bloggers in your niche and ask them to link to you. Links from well established relevant sites with a high Google Page Rank will be your BEST chance of getting indexed by the search engines in the shortest possible time. Google especially will know if you are getting relevant links because their algorythm takes into account the keywords on the pages that link to you. If you get a link from pages with irrelevant keywords then the benefit will not be as good. These links will help show the search engine that you have useful content (thats why these blogs and sites would link to you!) Now you just need one more piece to the puzzle.

Content - Original content will be the final key to getting your site indexed quickly. If you are using borrowed or scraped content, the search engines will see it as such and they won’t bother indexing you too quickly. If your content is original and preferably well optimised, then they will be falling over themselves to get your pages into their result as soon as possible.

The search engines want to offer their users high quality content that many people find useful. They measure that by how your peers treat you (by linking to you) and by the originality of your content.

Give the search engines what they want and you will get indexed quickly.

I managed it in 13 days with a slightly disorganised launch for a new blog. I am sure by offering lots of original content and geting lots of incoming links from highly relevant, quality sites, you can beat the 13 day mark.

Technorati Tags: blogs, seo, Google, Yahoo, search engines, sandbox, serps

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