Altering Content
There is an interesting article over at the Wall Street Journal (via Peter T Davis) about how content is altered and used on the internet.
It isn’t really a very flattering piece and with good reason.
It goes into how many people will simply lift an article off another site and make minor alterations to it in order to avoid the Google duplicate content penalty, before using for their own purposes.
This is not very cool and may even be a little counter-productive.
The reason it would be counter productive is that if you are just putting up cookie cutter websites with rehashed information on them, you are not really giving anything of value to the readers.
This is short term thinking. Yes, you will probably make a little bit of money but I don’t really see why you would bother - there is really not much extra effort in actually making a useful site with original information.
Promoted correctly, a site with good articles and information will outperform other sites anyway - and this is going to be increasingly the case as the search engines become smarter. People who start building quality sites with quality content will be in a far better position in the long run than search engine spammers.
It’s not fast, it’s not sexy, but it will work if you stick at it.
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